We help your business understand your customers and your competitive environment by developing data driven solutions to suit your needs, and applying analytical techniques to create relevant and actionable insights.
Competitor Price Tracking:
Compare retail prices between suppliers over time across a range of consumer products. Directly compare the prices of your products, against the prices set by your competitors for the same products.
Product & Pricing Analytics:
Determine how to optimise your promotional strategy by using InFocus tools to analyse competitor promotional activity. Establish how your own promotions performed over time using historical data, to inform future activity and identify opportunities to improve retail operations.