Board Management

Jon Wild


Jon has been a marketing leader for the past twenty years across a diverse range of categories and companies including Unilever, British Telecom (where he launched the O2 brand in Europe), Telstra, Orbitz Worldwide and more recently at Groupon (NASDAQ:GRPN) in roles including CMO (APAC) and VP of Marketing (North America). He is currently consulting to early stage online AU businesses.

Jon has extensive mobile, digital and commercial experience having led marketing strategy from start-ups to large multinational corporate organisations. His passion for disruptive narratives combined with a strong understanding of how technology is constantly changing the interaction between people, brands and business have built Mr Wild’s international reputation for marketing strategy leadership.

Sean Smith

Chief Executive Officer & Managing Director

Sean has almost two decades of experience growing and leading teams for a range of different sized business’ including ASX-list Australian companies, NYSE-listed global businesses and one of Australia’s privately funded startup success stories. His expertise includes general management, omni-channel retail, customer experience, data strategy & commercialisation, marketing technology and marketing strategy.

As Head of Customer Experience for Woolworth’s Endeavour Drinks Group, Sean built customer experience and analytics teams focused on increasing customer retention, value and sustained profitability. As Head of Marketing for online restaurant booking app, Dimmi, he successfully launched the consumer proposition focusing on customer acquisition, retention and value growth. He lead global data strategy for HotelClub, owned by multinational travel business Orbitz Worldwide, where his focus included customer lifecycle strategy, customer experience and data commercialisation.

Mathew Walker

Non-executive Director

Mr Walker is a businessman and entrepreneur with extensive experience in the management of public and private companies, corporate governance and in the provision of corporate advice. In a management career spanning three decades, Mr Walker has served as executive Chairman or Managing Director for public companies with operations in North America, South America, Africa, Eastern Europe, Australia and Asia.

Mr Walker is the co-founder and Chairman of the Cicero Group – a boutique corporate advisory and administration firm with offices in Perth, Sydney and Singapore – and the former Chairman of Yojee Limited (ASX: YOJ). He is also a director of Corizon Limited (ASX: CIZ) and co-founder and director of the Stone Axe Pastoral Company.

Corporate Directory


Jon Wild (Chairman)
Sean Smith (CEO & Managing Director)
Mathew Walker (Non-Executive Director)

Company Secretary

Loren King

Registered Office, Australia

Suite 9, 330 Churchill Avenue,
Subiaco WA 6008
Tel: (08) 6489 1600
Fax: (08) 6489 1601

Postal Address

PO Box 866
Subiaco WA 6904


Pitcher Partners Corporate & Audit (WA) Pty Ltd
Level 1, 914 Hay Street
Perth WA 6000

Share Registry

Automic Share Registry
Level 2, 267 St Georges Terrace
Perth WA 6000

1300 288 664 (Local)
+61 2 9698 5414 (International)


Steinepreis Paganin
Level 4, The Read Building
16 Milligan Street
Perth WA 6000


National Australia Bank
Level 1, 1238 Hay Street
West Perth WA 6005

Home Stock Exchange

Australian Securities Exchange Limited
Exchange Plaza
Level 2, The Esplanade
Perth WA 6000


Corporate Governance

The Frugl Group Limited Board of Directors is committed to the principles underpinning good corporate governance, applied in a manner which is most suited to the Frugl Group, and to best addressing the directors’ accountability to security holders and other stakeholders. This is supported by a commitment to the highest standards of legislative compliance and financial and ethical behaviour.

The Company continues to address directors’ accountability to stakeholders in a manner consistent with the Company’s individual circumstances enhanced through the introduction of publicly available policies and procedures which are designed to foster a culture of transparency in the way Frugl Group is directed and managed.

As a measure of its stated commitment to good corporate governance principles, The Board will continue to:

Review and continually improve its governance practices; and
Monitor developments in good corporate governance.

Governance Documents

Corporate Governance Statement (189 KB)
Corporate Governance Plan (408 KB)